Getting a website for your Kennels
(or whatever type of business or organisation you run)
Why do you need a website for your kennels, breeding business, veterinary clinic or even a voluntary animal welfare group?
The answer is for visibility, to find new clients and to allow existing clients to keep in touch. It’s simple marketing. Things have changed enormously over the past 10 or 15 years. Not so long ago, if you wanted to find a local boarding kennels you’d pick up the yellow pages and look for something in your area. These days, people use computers, laptops and smartphones to search online. For the majority of people, if you don’t have a website, you’re invisible.
The average dog owner in Oxfordshire, for example, will search Google for something like “kennels in Oxford” and if you don’t have a website, they’ll contact a kennels which does. The same applies to most businesses. Of course, it’s not enough just to ‘have a website’. If you want your website to be effective, it needs to be properly put together, in particular if you want Google to tell people it exists. In simple terms, if you don’t want your business to get left behind, it needs to be online with a decent website. It’s that simple.
First impressions count
Whether you own a small boarding kennels offering accommodation for a half-dozen guests, a nationwide network of veterinary clinics or a small volunteer-run animal welfare charity, your website is your shop window. You’ll know from your own experiences that if people come across a slow, ugly or badly laid-out website, they often close it and go elsewhere. If you have a website it needs to be attractive, give people confidence in who you are and what you offer, be easy to navigate no matter what type of browser visitors are using, and be effective in Google searches. While a professionally created website is first and foremost a marketing and promotional tool aimed at helping you find new clients, it also serves to protect the business you already have. If don’t already have a website, speak to us. We can create a website for your business or organisation that you can be proud of, that visitors will like and that will achieve results.
In addition to creating a website for you we can also take care of hosting and looking after updates, security and backups, leaving you free to do what earns you money instead of spending your time keeping a website safe and secure. The exact price of that service depends entirely on what level of maintenance your site will require.
We’ve seen people trying to get clients to part with money by offering ‘mobile compatible’ sites as paid-for extras. We don’t. Every website we design is designed to be mobile compatible by default, so your website can be viewed by visitors using smartphones and tablets, as well as normal computers. It’s not an extra.
What type of website?
In simple terms, there are two main types of websites these days; HTML and WordPress, and we can create either type of website. This website, for example, is a WordPress website. We used wordpress because our website needs to be able to find thousands of pieces of data and organise them into directories, allow business owners to register on the site and create and edit their own pages, make online payments and so on. The average website for a small business has no need for that level of sophistication, and a ‘static’ HTML site is often the best solution. If you want a simple brochure-style website and don’t plan on changing pages frequently, and don’t want something like a time-consuming blog added to it, an HTML site is probably ideal. They are quick-loading and almost maintenance-free. On the down side, making changes to your page contents is not so simple and it’s generally easier to pay a website designer to update your pages once a year than do it yourself. However, what really matters is what you want your website to do!
If you want your site to include a blog where you can add daily posts and visitors can add their own comments, then a WordPress site would be better. A word of warning; WordPress sites need regular maintenance, need higher quality (and usually higher cost) hosting, and are targets for hackers. They also have higher ongoing costs because you need to pay for software that needs to be kept up to date. However, they are undeniably more capable, and allow you to edit your pages as and when you like, easily. The question again is, ‘what do you want your site to do?’
Want to do it yourself?
We can create a professional website for you, whatever your business, but perhaps you fancy trying to do it yourself. If you have the time and inclination, you might even enjoy doing it. For that reason, we prepared a simple guide which should help steer you in the right direction. If you fancy having a god and would like to read our suggestions, click the button below.
In general terms, HTML websites cost from as little as £350, and up to £700-£800 for larger sites (say 20 or so pages). Because they don’t make huge demands on a server, hosting can cost as little as £3-5 a month. WordPress websites are almost impossible to price in advance of knowing what the site needs to do (due to the cost of any software that will be needed) but start at around £500 and can cost up to £1,000 and more, for larger sites. Typically, good WordPress hosting will cost at least £8-10 a month.
Get a quote
If you want to know what getting a website for your business will cost you, please contact us using the form below to request a quote. The more information you provide, the more accurate a quote we will be able to provide. If you want to replace an existing site, remember to give us the address of the existing site so we can have a look at it. Please remember, we cannot reasonably provide a quote if all you tell us is “I want a website for my business.”
Depending on what you want your new site to do, the complexity is is likely to involve and so on, we can usually provide a written quote within 36-48 hours.